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INDIO, California. (August 8, 2012) Ice Mobile Network Is Formed to Reinvent How Ice Merchandisers Drive New Revenue Channels in Convenience Stores. CV Ice Company and CityLife MOBILE have formed a strategic affiliation after developing a go to market strategy which turns existing ice merchandisers into Smart Poster enabled kiosks. Digital and mobile technology enabled kiosks are changing how retail channels do business with consumers. CV Ice Company is now integrating game changing mobile technologies into its merchandiser deployments.The mobile strategy is designed to reinvent how CV Ice merchandisers are utilized and displayed in-store by integrating a combination of "Smart Posters" and Decals on the ice merchandisers and on the street on its ice delivery trucks. These ice merchandisers provide a unique opportunity to engage consumers with Smart Phones by creating and promoting a new branded retail ecosystem which integrates Twitter, FaceBook and FourSquare. The goal is to give consumers an omni-channel experience in order to increases sales, brand loyalty, and extend the opportunities to engage them after they leave the store and encourage them to come back.
In 2012, successful retail all about consumer engagement and increasing the ARPU (average revenue per user), a goal share by the convenience store and other brands which are may be tied into the CV Ice promotional programs. Each Smart Poster displays SMS opt-in consumer calls to action destined to increase packaged ice sales and drive new retail sales of other in-store and online products by rewarding opted-in subscribers with valuable coupons, bundled sales offers and other entertainment touch points. For more information contact Ice Mobile Network.
MOBILE NEWS CURATED BY ICE MOBILE NETWORK
